In more technical terms…
It combines technology, engineered content, and social distribution to generate traffic, sales leads and revenue for our clients. The origins date from 1981 from our partner’s work for a US government agency and the Threat Open Source Intelligence Gateway. This is serious business marketing that until recently has been available only at the Government level.
At the core we use what's called "Engineered Content"...
This is not basic PR drivel. It is content, engineered, by our team of experts about your business designed to highlight your business within your niche. We produce this engineered content
every day; Monday through Friday. We make certain it is appropriately tagged and our experts inject it into
the various news services such as Topsy.com, specialized search systems
such as Silobreaker.com, mainstream services, including Baidu,
Bing, Exalead, Google, and Yandex. Your content is also indexed by
metasearch systems such as IceRocket.com and Gigablast.com. The chain reaction starts and is repeated every day with new fresh engineered content!
How does this help you?
The regular flow of content positions your businesses overall
findability in a way that pulls you to the top and pushes your
competitors down at the same time.
The residual effect of a Dispatch Rocket program helps ensure that your
findability persists while your competitor’s is diminished. Think of a
standard PR news release or a white paper download, which is a one-time shot. Once
the event takes place, the impact dissipates rapidly.
Now think of having a program where you put out a news release or white
paper every day and the normal impact that would dissipate actually accelerates
daily propelling or rocketing your business up within your market search findability. That's what we do...
Your results should improve rapidly. Every month we give you a comprehensive report that includes your site ranking and copies of all content generated with details on when it was generated and injected into all news services.